Fam Foolery is on a mission to change the way the world thinks about games. At the end of 2018, after suffering a tragic loss, husband and wife duo Chris and Rachel Gregoire found playing games with family and friends to be healing.

Today, the couple's social enterprise leverages the power of game play and education to cultivate, convene and celebrate culture. They use their game TRAP SNATCH ® (formerly known as Trap Wars The Urban Game Night Experience ®) and other tools to facilitate innovative educational programming that foster inclusion and belonging within teams. With Chris' engineering background and Rachel's expertise in DEI education and professional development the pair make the perfect team.

Historically, 94% percent of the top selling card and board games in the U.S. have been created by White men. By creating Trap Snatch, Chris and Rachel aspire to help close the gap in games that celebrate cultural difference. They also hope to introduce people to a healthy approach to reducing anxiety during stressful seasons of life.

Today, their premerie game, Trap Snatch, has been played by thousands around the nation, including the cast of Tyler Perry's show Sistas. In recognition of their work, Fam Foolery has been featured by media outlets including Essence, Vibe, iHeart Radio, CBS News, Blavity, the Grio and more.